{"id":37118,"date":"2022-10-27T18:28:35","date_gmt":"2022-10-27T10:28:35","guid":{"rendered":"https:\/\/www.fortunetimes.sg\/cn\/?p=37118"},"modified":"2023-05-10T13:59:16","modified_gmt":"2023-05-10T05:59:16","slug":"%e4%b8%9c%e5%8d%97%e4%ba%9a%e6%95%b0%e5%ad%97%e7%bb%8f%e6%b5%8e%e4%ba%a4%e6%98%93%e9%a2%9d%e9%a2%84%e8%ae%a1%e4%bb%8a%e5%b9%b4%e8%be%be2000%e4%ba%bf%e7%be%8e%e5%85%83","status":"publish","type":"post","link":"https:\/\/az.c.adneti.net\/cn\/?p=37118","title":{"rendered":"\u4e1c\u5357\u4e9a\u6570\u5b57\u7ecf\u6d4e\u4ea4\u6613\u989d\u9884\u8ba1\u4eca\u5e74\u8fbe2000\u4ebf\u7f8e\u5143"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.fortunetimes.sg\/cn\/wp-content\/uploads\/2022\/10\/20221027-SEA-e-Conomy_1.jpg\" alt=\"\" class=\"wp-image-37119\" srcset=\"https:\/\/az.c.adneti.net\/cn\/wp-content\/uploads\/2022\/10\/20221027-SEA-e-Conomy_1.jpg 711w, 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media\uff09\u5df2\u7ecf\u56de\u5230\u75ab\u60c5\u524d\u7684\u589e\u957f\u6c34\u5e73\u3002\u4e0d\u8fc7\uff0c\u65c5\u6e38\u548c\u4ea4\u901a\u5219\u8fd8\u9700\u8981\u4e00\u4e9b\u65f6\u95f4\u624d\u80fd\u56de\u5230\u75ab\u60c5\u524d\u7684\u6c34\u5e73\u3002<\/p>\n\n\n\n<p>\u8fd9\u4efd\u62a5\u544a\u9884\u8ba1\u4e1c\u5357\u4e9a\u7684\u6570\u5b57\u7ecf\u6d4e\u6709\u671b\u5728\u4eca\u5e74\u8fbe\u52302000\u4ebf\u7f8e\u5143\u7684\u4ea4\u6613\u989d\uff08GMV\uff09\uff0c\u8fd9\u6bd42016\u5e74\u539f\u5148\u7684\u9884\u6d4b\u63d0\u65e9\u4e86\u4e09\u5e74\u5b9e\u73b0\u3002\u62a5\u544a\u653e\u773c\u5230\u4e862030\u5e74\uff0c\u6574\u4e2a\u4e1c\u5357\u4e9a\u7684\u6570\u5b57\u7ecf\u6d4e\u80fd\u8fbe\u52301\u5146\u7f8e\u5143\u7684\u89c4\u6a21\u3002<\/p>\n\n\n\n<p>\u5728\u4eca\u5929\u7684\u62a5\u544a\u53d1\u5e03\u4f1a\u4e0a\uff0c\u8c37\u6b4c\u4e1c\u5357\u4e9a\u533a\u526f\u603b\u88c1\u9edb\u7ef4\u4e1d\uff08Stephanie Davis\uff09\u3001\u6de1\u9a6c\u9521\u79d1\u6280\u4e0e\u6d88\u8d39\u6295\u8d44\u526f\u603b\u88c1\u517c\u4e1c\u5357\u4e9a\u533a\u526f\u603b\u88c1\u970d\u4f1f\u96c4\u3001\u4ee5\u53ca\u8d1d\u6069\u516c\u53f8\u5408\u4f19\u4eba\u517c\u4e9a\u592a\u533a\u6570\u5b57\u4e1a\u52a1\u8d1f\u8d23\u4eba\u970d\u666e\uff08Florian Hoppe\uff09\u5171\u540c\u5206\u4eab\u4e86\u62a5\u544a\u7684\u91cd\u70b9\uff1a<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. <strong>\u968f\u7740\u6570\u5b57\u91c7\u7528\u6b63\u5e38\u5316\uff0c\u7b56\u7565\u4ece\u83b7\u53d6\u8f6c\u5411\u53c2\u4e0e<\/strong><\/h4>\n\n\n\n<p>\u8fc7\u53bb\u4e09\u5e74\uff0c\u4e1c\u5357\u4e9a\u7684\u4e92\u8054\u7f51\u7528\u6237\u589e\u52a0\u4e861\u4ebf\u4eba\u6b21\uff0c\u8fbe\u52304.6\u4ebf\u4eba\u3002\u968f\u7740\u6570\u5b57\u7ecf\u6d4e\u7ecf\u8fc7\u591a\u5e74\u7684\u52a0\u901f\u53d1\u5c55\u540e\uff0c\u5982\u4eca\u7684\u6570\u5b57\u91c7\u7528\uff08digital adoption\uff09\u589e\u957f\u5f00\u59cb\u6709\u6240\u653e\u7f13\u3002\u5927\u591a\u6570\u7684\u6570\u7801\u7ecf\u6d4e\u53c2\u4e0e\u8005\u5f00\u59cb\u628a\u7126\u70b9\u4ece\u83b7\u53d6\u65b0\u5ba2\u6237\uff08new customer acquisition\uff09\u8f6c\u5411\u4ece\u73b0\u6709\u5ba2\u6237\u8eab\u4e0a\uff0c\u83b7\u53d6\u66f4\u591a\u7684\u4ef7\u503c\uff08deeper engagement\uff09\u3002<\/p>\n\n\n\n<p>\u4f46\u62a5\u544a\u70b9\u51fa\uff0c\u5728\u5168\u7403\u7ecf\u6d4e\u51fa\u73b0\u4e0b\u884c\u98ce\u9669\u3001\u5730\u7f18\u653f\u6cbb\u7d27\u5f20\u3001\u53ef\u652f\u914d\u6536\u5165\u51cf\u5c11\u3001\u7269\u4ef7\u98d9\u6da8\u548c\u4ea7\u54c1\u4f9b\u5e94\u51cf\u5c11\u7684\u60c5\u51b5\u4e0b\uff0c\u4e1c\u5357\u4e9a\u6d88\u8d39\u8005\u7684\u9700\u6c42\u6b63\u5728\u51cf\u5c11\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. <strong>\u884c\u4e1a\u589e\u957f\u51fa\u73b0\u4e09\u4e2a\u4e0d\u540c\u7684\u8d8b\u52bf\u7ebf<\/strong><\/h4>\n\n\n\n<p>\u6570\u5b57\u7ecf\u6d4e\u884c\u4e1a\u6574\u4f53\u4e0a\u51fa\u73b0\u4e09\u79cd\u4e0d\u540c\u7684\u53d1\u5c55\u8d8b\u52bf\u2014\u2014S\u578b\u3001\u8fd4\u56de\u8d8b\u52bf\u7ebf\uff08Return to Trendline\uff09\u548cU\u578b\u3002<\/p>\n\n\n\n<p>S\u578b\uff1a\u7535\u5b50\u5546\u52a1\uff08e-commerce\uff09\u5448\u73b0\u4e86S\u578b\u8d8b\u52bf\u3002\u5c3d\u7ba1\u8fc8\u5165\u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u6d88\u8d39\u8005\u5f00\u59cb\u6062\u590d\u7ebf\u4e0b\u8d2d\u7269\uff0c\u4f46\u7535\u5b50\u5546\u52a1\u9884\u6599\u4ecd\u5c06\u53d6\u5f9716%\u7684\u4ea4\u6613\u989d\u589e\u957f\u3002\u4e3a\u4e86\u589e\u52a0\u76c8\u5229\uff0c\u5546\u5bb6\u5f00\u59cb\u51cf\u5c11\u4fc3\u9500\uff0c\u5e76\u7740\u91cd\u5728\u589e\u503c\u670d\u52a1\uff08value-added services\uff09\u3002<\/p>\n\n\n\n<p>\u8fd4\u56de\u8d8b\u52bf\u7ebf\uff1a\u9001\u9910\u670d\u52a1\u548c\u5728\u7ebf\u5a92\u4f53\u5219\u5728\u6b65\u5165\u540e\u75ab\u60c5\u65f6\u671f\u540e\u5f00\u59cb\u653e\u7f13\u3002\u9001\u9910\u670d\u52a1\u9884\u8ba1\u5c06\u53d6\u5f9714%\u7684\u4ea4\u6613\u989d\u589e\u957f\uff1b\u4ed8\u8d39\u5728\u7ebf\u5a92\u4f53\u4ea4\u6613\u989d\u7684\u589e\u957f\u9884\u8ba1\u5c06\u653e\u7f13\u81f39%\uff1b\u97f3\u4e50\u548c\u89c6\u9891\u7684\u6d88\u8d39\u589e\u957f\u5c06\u6062\u590d\u6b63\u5e38\uff1b\u6570\u5b57\u5e7f\u544a\u5219\u4fdd\u6301\u52bf\u5934\uff1b\u7535\u5b50\u6e38\u620f\u5e73\u53f0\u6d88\u8d39\u5219\u6709\u6240\u56de\u843d\u3002<\/p>\n\n\n\n<p>U\u578b\uff1a\u4ea4\u901a\u548c\u65c5\u6e38\u5219\u5c06\u51fa\u73b0U\u578b\u53cd\u5f39\u3002\u968f\u7740\u5404\u56fd\u9646\u7eed\u5f00\u653e\u56fd\u95e8\uff0c\u76f8\u5173\u9886\u57df\u9884\u8ba1\u5c06\u5f3a\u52bf\u53cd\u5f39\uff0c\u4f46\u71c3\u6cb9\u4ef7\u683c\u4e0a\u6da8\u3001\u4f9b\u5e94\u77ed\u7f3a\u7b49\u56e0\u7d20\u5c06\u62d6\u6162\u6574\u4f53\u7684\u590d\u82cf\u901f\u5ea6\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. <strong>\u6570\u7801\u94f6\u884c\u4e89\u593a\u5927\u4f17\u548c\u65e0\u94f6\u884c\u8d26\u6237\u7684\u6d88\u8d39\u8005\uff0c\u4f20\u7edf\u94f6\u884c\u52a0\u5feb\u6570\u5b57\u5316\u8fdb\u7a0b<\/strong><\/h4>\n\n\n\n<p>\u62a5\u544a\u63ed\u9732\uff0c\u968f\u7740\u6d88\u8d39\u8005\u5728\u75ab\u60c5\u7206\u53d1\u540e\u5f00\u59cb\u8f6c\u5411\u7ebf\u4e0a\u4ea4\u6613\uff0c\u6240\u6709\u9886\u57df\u7684\u6570\u5b57\u91d1\u878d\u670d\u52a1\uff08DFS\uff09\u2014\u2014\u652f\u4ed8\u3001\u6c47\u6b3e\u3001\u8d37\u6b3e\u3001\u6295\u8d44\u548c\u4fdd\u9669\uff0c\u90fd\u53d6\u5f97\u53cc\u4f4d\u6570\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u6570\u7801\u94f6\u884c\u5728\u5e74\u8f7b\u7fa4\u4f53\u4e2d\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\uff0c\u800c\u9ad8\u8d44\u4ea7\u548c\u5bcc\u88d5\u7fa4\u4f53\u5219\u4f9d\u7136\u503e\u5411\u4f7f\u7528\u4f20\u7edf\u91d1\u878d\u670d\u52a1\u30022019\u5e74\u4ee5\u540e\uff0c\u6570\u5b57\u91d1\u878d\u670d\u52a1\u8d8a\u6765\u8d8a\u591a\u6837\u5316\uff0c\u6570\u7801\u94f6\u884c\u5f00\u59cb\u63a5\u89e6\u6ca1\u6709\u94f6\u884c\u8d26\u6237\u4ee5\u53ca\u65e0\u6cd5\u4eab\u6709\u8db3\u591f\u94f6\u884c\u670d\u52a1\u7684\u4eba\u7fa4\u3002\u540c\u65f6\u95f4\uff0c\u4f20\u7edf\u94f6\u884c\u4e5f\u5728\u52a0\u5feb\u6570\u5b57\u5316\u8fdb\u7a0b\u3002\u5982\u4eca\uff0c\u6570\u7801\u94f6\u884c\u548c\u4f20\u7edf\u94f6\u884c\u90fd\u5728\u4e3a\u5438\u5f15\u7528\u6237\u5c55\u5f00\u6fc0\u70c8\u7684\u7ade\u4e89\u3002<\/p>\n\n\n\n<h4 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