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Dentsu Way\uff09\uff0c\u91cc\u9762\u8be6\u7ec6\u4ecb\u7ecd\u4e86\u4e00\u4e9b\u7a81\u7834\u6027\u7684\u8425\u9500\u7b56\u7565\u53ca\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u53ca\u6211\u4eec\u7684\u5168\u7403\u5ba2\u6237\u5982\u4f55\u901a\u8fc7\u6211\u4eec\u7684\u534f\u52a9\u800c\u4ece\u4e2d\u83b7\u76ca\u3002<\/p>\n<p>\n\t\u65e5\u672c\u548c\u97e9\u56fd\u540c\u4e3a&ldquo;\u4e9a\u6d32\u56db\u5c0f\u9f99&rdquo;\uff0c\u73b0\u5728\u97e9\u56fd\u4ea7\u54c1\u5728\u6d77\u5916\u7684\u5e7f\u544a\u66dd\u5149\u660e\u663e\u9ad8\u4e8e\u65e5\u672c\u3002\u65e5\u672c\u4f01\u4e1a\u5728\u505a\u5e7f\u544a\u6295\u653e\u548c\u54c1\u724c\u7b56\u5212\u65f6\uff0c\u662f\u5904\u4e8e\u600e\u6837\u7684\u4e00\u79cd\u72b6\u51b5\uff1f<\/p>\n<p>\n\t\u6beb\u65e0\u7591\u95ee\uff0c\u8fd1\u6765\u97e9\u56fd\u5e7f\u544a\u53d6\u5f97\u4e86\u77a9\u76ee\u7684\u6210\u7ee9\uff0c\u4f46\u662f\u6211\u4eec\u5374\u8ba4\u4e3a\uff0c\u5b83\u5e76\u65e0\u65b0\u9896\u4e4b\u5904\u3002\u56e0\u4e3a\u65e5\u672c\u54c1\u724c\u5df2\u7ecf\u505a\u4e86\u5f88\u957f\u65f6\u95f4\u540c\u6837\u7684\u4e8b\u60c5\uff0c\uff13\uff10\u3001\uff14\uff10\u5e74\uff0c\u751a\u81f3\u66f4\u957f\u3002\u6bd4\u5982\u7535\u901a\u516c\u53f8\u7684\u5ba2\u6237\uff0c\u4f73\u80fd\u516c\u53f8\uff0c\u5df2\u7ecf\u5f00\u59cb\u6253\u7b97\u5e86\u795d\u6210\u7acb\uff17\uff15\u5468\u5e74\u4e86\u3002<\/p>\n<p>\n\t<span 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