\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u8fd9\u4e00\u6982\u5ff5\u6700\u65e9\u7531\u7f8e\u56fd\u7684Oliver Sheldon\u4e8e1924\u5e74\u63d0\u51fa\u3002\u76ee\u524d\uff0c\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u6cdb\u6307\uff1a\u5728\u5e02\u573a\u7ecf\u6d4e\u4f53\u5236\u4e0b\uff0c\u4f01\u4e1a\u9664\u4e86\u5728\u521b\u9020\u5229\u6da6\u3001\u5bf9\u80a1\u4e1c\u5229\u76ca\u8d1f\u8d23\u7684\u540c\u65f6\uff0c\u8fd8\u8981\u627f\u62c5\u5bf9\u6d88\u8d39\u8005\u3001\u5bf9\u5458\u5de5\u3001\u5bf9\u793e\u533a\u548c\u73af\u5883\u7684\u793e\u4f1a\u8d23\u4efb\uff0c\u5305\u62ec\u9075\u5b88\u5546\u4e1a\u9053\u5fb7\u3001\u751f\u4ea7\u5b89\u5168\u3001\u804c\u4e1a\u9053\u5fb7\u3001\u4fdd\u62a4\u52b3\u52a8\u8005\u7684\u5408\u6cd5\u6743\u76ca\u3001\u4fdd\u62a4\u73af\u5883\u7b49\u5185\u5bb9\u3002\u5176\u4e2d\uff0c\u6d88\u8d39\u8005\u6743\u76ca\u548c\u96c7\u5458\u5229\u76ca\u662f\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u4e2d\u6700\u76f4\u63a5\u548c\u6700\u4e3b\u8981\u7684\u5185\u5bb9\uff0c\u6784\u6210\u4e86\u8bc4\u4f30\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u7684\u5173\u952e\u56e0\u7d20\u3002<\/p>\n
\u4f46\u662f\uff0c\u6839\u636e\u6bcf\u5e74\u5404\u5927\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u6392\u540d\uff0c\u5305\u62ec\u65b0\u52a0\u5761\u3001\u4e2d\u56fd\u3001\u9a6c\u6765\u897f\u4e9a\u5728\u5185\u7684\u4e00\u4e9b\u4e9a\u6d32\u56fd\u5bb6\u7684\u540d\u6b21\u603b\u662f\u4e0d\u5bb9\u4e50\u89c2\u3002\u5728\u300a\u65f6\u4ee3\u8d22\u667a\u300b\u672c\u671f\u4e13\u9898\uff0c\u7b14\u8005\u8bd5\u56fe\u4e0e\u51e0\u5bb6\u672c\u5730\u9152\u5e97\u4e1a\u548c\u5bb6\u5177\u4e1a\u7684\u5927\u578b\u4f01\u4e1a\u9884\u7ea6\u91c7\u8bbf\u65f6\uff0c\u751a\u81f3\u51fa\u73b0\u4e86\u591a\u5bb6\u4f01\u4e1a\u62d2\u7edd\u63a5\u53d7\u91c7\u8bbf\u7684\u60c5\u51b5\uff0c\u81f3\u4e8e\u539f\u56e0\u4e0d\u8a00\u800c\u55bb\u3002<\/p>\n
\u4ece\u67d0\u79cd\u610f\u4e49\u4e0a\u8bf4\uff0c\u4f01\u4e1a\u66f4\u5e94\u8be5\u6210\u4e3a\u4e3a\u793e\u4f1a\u5229\u76ca\u8005\u670d\u52a1\u7684\u5de5\u5177\u3002\u7ba1\u7406\u5b66\u754c\u6700\u6709\u5f71\u54cd\u529b\u7684\u5b66\u8005\u4e4b\u4e00\u5f7c\u5f97\u009f\u5fb7\u9c81\u514b\u8ba4\u4e3a\uff1a\u4efb\u4f55\u4e00\u4e2a\u7ec4\u7ec7\u90fd\u4e0d\u53ea\u662f\u4e3a\u4e86\u81ea\u8eab\uff0c\u800c\u662f\u4e3a\u4e86\u793e\u4f1a\u5b58\u5728\uff0c\u4f01\u4e1a\u4e5f\u4e0d\u4f8b\u5916\uff0c\u56e0\u4e3a\u4f01\u4e1a\u5229\u76ca\u76f8\u5173\u8005(stakeholder) \u7684\u5229\u76ca\u6700\u5927\u5316\u624d\u662f\u73b0\u4ee3\u4f01\u4e1a\u7684\u7ecf\u8425\u76ee\u7684\u3002\u6beb\u65e0\u7591\u95ee\uff0c\u5373\u4f7f\u5728\u4e00\u4e2a\u50cf\u65b0\u52a0\u5761\u4e00\u6837\u81ea\u7136\u8d44\u6e90\u532e\u4e4f\u3001\u56fd\u571f\u4eba\u53e3\u6709\u9650\u7684\u56fd\u5bb6\u5185\uff0c\u4efb\u4f55\u4f01\u4e1a\u5c24\u5176\u662f\u8d44\u6e90\u3001\u80fd\u6e90\u6d88\u8017\u7c7b\u7684\u4f01\u4e1a\u90fd\u5e94\u8be5\u627f\u62c5\u76f8\u5e94\u7684\u793e\u4f1a\u8d23\u4efb\u3002<\/p>\n
\u5f53\u4eca\u4e16\u754c\uff0c\u4f01\u4e1a\u4fe1\u8a89\u3001\u793e\u4f1a\u8d23\u4efb\u5df2\u7ecf\u6210\u4e3a\u4f01\u4e1a\u63d0\u9ad8\u7ade\u4e89\u529b\u7684\u91cd\u8981\u56e0\u7d20\u30022008\u5e74\uff0c\u4e2d\u56fd\u52a0\u591a\u5b9d\u96c6\u56e2\u4e3a\u6c76\u5ddd\u5927\u5730\u9707\u6350\u6b3e\u4e00\u4ebf\u4eba\u6c11\u5e01\u4e4b\u540e\uff0c\u5176\u4ea7\u54c1\u9500\u552e\u989d\u5728\u77ed\u77ed\u7684\u4e00\u5e74\u4e4b\u95f4\u5185\u589e\u957f\u4e86\u8fd160\u4ebf\u5143\u3002\u76f8\u53cd\u7684\uff0c\u8457\u540d\u623f\u5730\u4ea7\u4f01\u4e1a\u4e07\u79d1\u96c6\u56e2\u7531\u4e8e\u53ea\u6350\u4e86200\u4e07\uff0c\u603b\u88c1\u738b\u77f3\u5c31\u88ab\u5e7f\u6cdb\u7684\u8d28\u7591\u58f0\u63a8\u5230\u4e86\u98ce\u53e3\u6d6a\u5c16\u3002\u5728\u5de8\u5927\u7684\u516c\u4f17\u538b\u529b\u4e4b\u4e0b\uff0c\u4e07\u79d1\u4e0d\u5f97\u4e0d\u4ee5\u66f4\u5927\u7684\u4ee3\u4ef7\u633d\u6551\u8fd9\u573a\u4f01\u4e1a\u516c\u5171\u5f62\u8c61\u7684\u7a7a\u524d\u5371\u673a\u3002\u5176\u5b9e\uff0c\u5728\u4efb\u4f55\u4e00\u4e2a\u56fd\u5bb6\uff0c\u4e00\u4e2a\u6709\u826f\u77e5\u3001\u6709\u793e\u4f1a\u8d23\u4efb\u611f\u7684\u4f01\u4e1a\u90fd\u80fd\u535a\u5f97\u6d88\u8d39\u8005\u7684\u597d\u611f\u548c\u8ba4\u540c\uff0c\u53cd\u4e4b\u4ea6\u7136\u3002<\/p>\n
\u7136\u800c\uff0c\u6839\u636e\u65b0\u52a0\u5761\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u534f\u8bae (Singapore Compact for CSR) \u516c\u5e03\u7684\u6210\u5458\u540d\u5355\uff0c\u76ee\u524d\u53ea\u6709\u4e0d\u5230\u56db\u5341\u5bb6\u7684\u672c\u5730\u4f01\u4e1a\u7b7e\u7f72\u4e86\u6b64\u9879\u534f\u8bae\uff0c\u5176\u4e2d\u8fd1\u534a\u6570\u591a\u4f01\u4e1a\u8fd8\u662f\u5177\u6709\u653f\u5e9c\u80cc\u666f\u7684\u534a\u79c1\u8425\u6027\u4f01\u4e1a\u3002\u5982\u6b64\u6d88\u6781\u7684\u8868\u73b0\uff0c\u5927\u6982\u4e0e\u627f\u62c5\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u4f1a\u589e\u9ad8\u4f01\u4e1a\u7684\u8fd0\u8425\u6210\u672c\u6709\u5173\u3002<\/p>\n
\u57282008\u5e74\u7684\u8fbe\u6c83\u65af\u4f1a\u8bae\u4e0a\uff0c\u6bd4\u5c14\u009f\u76d6\u8328 (Bill Gates) \u9610\u8ff0\u4e86\u201c\u521b\u65b0\u578b\u8d44\u672c\u4e3b\u4e49\u201d\u7684\u89c2\u70b9\u3002\u4ed6\u9f13\u52b1\u516c\u53f8\u628a\u94b1\u82b1\u5728\u6709\u4ef7\u503c\u7684\u4e8b\u4e1a\u4e0a\uff0c\u6216\u8005\u662f\u82b1\u5728\u793e\u4f1a\u6240\u9700\u3001\u4f46\u662f\u5374\u4e8f\u672c\u7684\u5de5\u7a0b\u4e0a\u3002\u76d6\u8328\u7684\u903b\u8f91\uff0c\u6b63\u662f\u201c\u57fa\u4e8e\u5e02\u573a\u7684\u793e\u4f1a\u53d8\u9769\u201d\u5e26\u6765\u4e86\u201c\u51cf\u8f7b\u4e16\u4e0a\u4e0d\u5e73\u7b49\u73b0\u8c61\u7684\u52aa\u529b\u201d\u3002\u4f46\u662f\uff0c\u8fd9\u79cd\u60f3\u6cd5\u5f88\u597d\uff0c\u5b9e\u9645\u60c5\u51b5\u5374\u5f88\u7cdf\u3002<\/p>\n
\u5c31\u4ee5\u4e89\u8bae\u9887\u591a\u7684 \u201c\u8f6c\u57fa\u56e0\u98df\u54c1\u201d \u6765\u8bf4\uff0c\u745e\u58ebNovartis\u516c\u53f8\u7684\u603b\u88c1\u517cCEO\u4e39\u5c3c\u5c14\u009f\u5a01\u65af\u52d2 (Daniel Vasella) \u5c31\u575a\u6301\u8de8\u56fd\u516c\u53f8\u201c\u8981\u575a\u5b88\u57fa\u672c\u4ef7\u503c\u7684\u8d23\u4efb\uff0c\u5e76\u4e14\u5e94\u5f53\u652f\u6301\u548c\u63a8\u52a8\u5b83\u4eec\u201d\uff0c\u56e0\u800c\u62d2\u7edd\u57fa\u56e0\u5de5\u7a0b\u4ea7\u54c1\uff0c\u5e76\u516c\u5f00\u62d2\u7edd\u5728\u5a74\u513f\u98df\u54c1\u4e2d\u52a0\u5165\u91c7\u7528\u57fa\u56e0\u5de5\u7a0b\u6280\u672f\u7684\u539f\u6750\u6599\u3002\u4f46\u4ece\u53e6\u4e00\u65b9\u9762\u6765\u770b\uff0c\u57fa\u56e0\u5de5\u7a0b\u4ea7\u54c1\u80fd\u591f\u7f13\u89e3\u4ebf\u4e07\u4eba\u7684\u9965\u8352\u548c\u56e0\u4e3a\u7f3a\u4e4f\u7ef4\u751f\u7d20\u5e26\u6765\u7684\u75be\u75c5\uff0c\u53ef\u4ee5\u63d0\u4f9b\u85cf\u5728\u852c\u83dc\u6216\u8005\u6c34\u679c\u4e2d\u7684\u53ef\u4f7f\u7528\u75ab\u82d7\uff0c\u751a\u81f3\u51cf\u5c11\u5316\u5b66\u6740\u866b\u5242\u7684\u4f7f\u7528\uff0c\u4fdd\u62a4\u519c\u7530\u548c\u6c34\u8d44\u6e90\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u57fa\u56e0\u5de5\u7a0b\u662f\u671d\u7740\u53ef\u6301\u7eed\u53d1\u5c55\u52aa\u529b\u7684\u4e00\u4e2a\u91cd\u8981\u5de5\u5177\u3002\u4f46\u662f\u4e0d\u5c11\u5305\u62ecNovartis\u5728\u5185\u7684\u4f01\u4e1a\u56e0\u4e3a\u57fa\u56e0\u5de5\u7a0b\u548c\u57fa\u56e0\u98df\u54c1\u7684\u793e\u4f1a\u8206\u8bba\u538b\u529b\uff0c\u800c\u4ed8\u51fa\u4e86\u6602\u8d35\u7684\u6210\u672c\u4ee3\u4ef7\u3002<\/p>\n
\u5c3d\u7ba1\u201c\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u201d\u53ef\u80fd\u7ed9\u80a1\u4e1c\u548c\u793e\u4f1a\u5e26\u6765\u9ad8\u6210\u672c\uff0c\u5f88\u591a\u4f01\u4e1a\u56e0\u4e3a\u5bb3\u6015\u4e0e\u793e\u4f1a\u8d23\u4efb\u7684\u652f\u6301\u8005\u5bf9\u6297\uff0c\u800c\u613f\u610f\u4e3a\u6b64\u4e70\u5355\u3002\u5bf9\u4e8e\u90a3\u4e9b\u88ab\u516c\u4f17\u9ad8\u5ea6\u5173\u6ce8\u8bc4\u4ef7\u7684\u5927\u578b\u96f6\u552e\u4f01\u4e1a\u6765\u8bf4\u66f4\u662f\u5982\u6b64\uff0c\u6bd4\u5982\u6c83\u5c14\u739b(Wal-Mart)\u3001\u53ef\u53e3\u53ef\u4e50(Coca-Cola)\u3001\u5b9d\u6d01(P&G)\u7b49\u8de8\u56fd\u96f6\u552e\u4f01\u4e1a\u751a\u81f3\u5236\u5b9a\u4e86\u81ea\u5df1\u7684\u201c\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u51c6\u5219\u201d\u548c\u201c\u5546\u4e1a\u9053\u5fb7\u51c6\u5219\u201d\u3002\u5176\u4ed6\u7684\u4f8b\u5b50\uff0c\u5305\u62ec\u9ea6\u5f53\u52b3 (McDonald\u2019s) \u4ee5\u6d88\u9664\u80a5\u80d6\u4e4b\u540d\u505c\u6b62\u9500\u552e\u5e7f\u53d7\u6b22\u8fce\u7684\u8d85\u5927\u53f7\u5957\u9910\uff0c\u8fd8\u6709\u5f88\u591a\u5176\u4ed6\u4f01\u4e1a\u91c7\u7528\u6548\u7387\u66f4\u4f4e\u4f46\u5374\u8bf4\u201c\u5728\u73af\u5883\u65b9\u9762\u6709\u52a9\u4e8e\u53ef\u6301\u7eed\u53d1\u5c55\u201d\u7684\u65b9\u6cd5\u3002<\/p>\n
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