\n\t <\/p>\n
\n\t\u4e00\u4e2a\u597d\u7684\u8bbe\u8ba1\uff0c\u4e0d\u5728\u4e8e\u4ea7\u54c1\u65b0\u9896\u7684\u5305\u88c5\uff0c\u800c\u662f\u6d88\u8d39\u8005\u7684\u4f53\u9a8c\u3002\u8fd9\u624d\u662f\u8bbe\u8ba1\u7684\u76ee\u6807\u3002\u65b0\u52a0\u5761\u8bbe\u8ba1\u7406\u4e8b\u4f1a\u6267\u884c\u603b\u76d1(DesignSingapore Council Executive Director)\u4f55\u5091(Jeffrey Ho)\u4e0e\u300a\u65f6\u4ee3\u8d22\u667a\u300b\u8ff0\u8bf4\u4e86\u8bbe\u8ba1\u7684\u771f\u8c1b\u4ee5\u53ca\u65b0\u52a0\u5761\u8bbe\u8ba1\u7406\u4e8b\u4f1a\u7684\u4f7f\u547d\u3002<\/p>\n
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\n\t\u4e9a\u6d32\u4f01\u4e1a\u5728\u5efa\u7acb\u54c1\u724c\u65f6\u7ecf\u5e38\u5ffd\u7565\u7684\u95ee\u9898\u662f\u4ec0\u4e48\uff1f<\/span><\/p>\n \n\t\u4e9a\u6d32\u4f01\u4e1a\u9700\u4e86\u89e3\u54c1\u724c\u4f53\u9a8c(Brand Experience)\u7684\u91cd\u8981\u6027\uff0c\u800c\u8fd9\u5f80\u5f80\u88ab\u5f88\u591a\u4f01\u4e1a\u6240\u5ffd\u7565\u3002\u8981\u5728\u540c\u884c\u4e1a\u4e2d\u53d6\u5f97\u7ade\u4e89\u4f18\u52bf\uff0c\u54c1\u724c\u4f53\u9a8c\u662f\u4e0d\u5bb9\u5ffd\u89c6\u7684\u3002\u6240\u8c13\u54c1\u724c\u4f53\u9a8c\u5c31\u662f\u6d88\u8d39\u8005\u901a\u8fc7\u4ea7\u54c1\u7684\u63a5\u89e6\u800c\u4ea7\u751f\u7684\u7ecf\u5386\u548c\u611f\u5b98\u4e0a\u7684\u4f53\u9a8c(\u89c6\u89c9\u3001\u55c5\u89c9\u3001\u542c\u89c9\u3001\u5473\u89c9\u548c\u89e6\u89c9)\u3002<\/p>\n 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Positioning)\u662f\u4f01\u4e1a\u5851\u9020\u6210\u529f\u54c1\u724c\u7684\u91cd\u8981\u57fa\u7840\u3002\u6240\u8c13\u54c1\u724c\u5b9a\u4f4d\u5c31\u662f\u4e2a\u6027\u9c9c\u660e\u6e05\u6670\uff0c\u4e5f\u5c31\u662f\u8bf4\u80fd\u591f\u8ba9\u6d88\u8d39\u8005\u5728\u4f17\u591a\u773c\u82b1\u7f2d\u4e71\u7684\u540c\u7c7b\u4ea7\u54c1\u4e4b\u4e2d\u9c9c\u660e\u5730\u8bc6\u522b\u51fa\u4e00\u4e2a\u54c1\u724c\u3002\u5b83\u80fd\u5411\u6d88\u8d39\u8005\u5c55\u793a\u81ea\u5df1\u4ea7\u54c1\u7684\u4e0d\u540c\u4e4b\u5904\u751a\u81f3\u662f\u4f18\u4e8e\u5176\u4ed6\u4ea7\u54c1\u7684\u3002<\/p>\n \n\t\u53ea\u6709\u901a\u8fc7\u4e0d\u65ad\u7684\u5dee\u5f02\u5316\u548c\u8ba9\u54c1\u724c\u5177\u6709\u72ec\u7279\u7684\u6587\u5316\uff0c\u5c31\u80fd\u6811\u7acb\u4e00\u4e2a\u9c9c\u660e\u7684\u54c1\u724c\u5f62\u8c61\u3002\u4f8b\u5982\uff0c\u7cbe\u54c1\u8336\u516c\u53f8(TWG Tea)\u3001\u9762\u5305\u7269\u8bed(BreadTalk)\u3001\u571f\u53f8\u5de5\u574a(ToastBox)\u548c\u4e9a\u5764(Ya Kun Kaya Toast)\u90fd\u662f\u4e00\u4e9b\u6bd4\u8f83\u6210\u529f\u7684\u4f8b\u5b50\uff0c\u5b83\u4eec\u90fd\u6709\u5f88\u660e\u786e\u7684\u54c1\u724c\u5b9a\u4f4d\u3002<\/p>\n \n\t\u81f3\u4e8e\u5982\u4f55\u62e5\u6709\u660e\u786e\u7684\u54c1\u724c\u5b9a\u4f4d\uff0c\u9996\u5148\u8981\u4e86\u89e3\u5ba2\u6237\u548c\u5e02\u573a\u7684\u9700\u6c42\u662f\u4ec0\u4e48\u3002\u7531\u4e8e\u6bcf\u4e2a\u4eba\u7684\u5e74\u9f84\u3001\u6027\u683c\u548c\u7231\u597d\u7684\u4e0d\u540c\uff0c\u6240\u4ee5\u4eba\u4eec\u5bf9\u5546\u54c1\u4e0e\u670d\u52a1\u7684\u9700\u6c42\u4e5f\u4e0d\u540c\u3002\u6bcf\u4e2a\u5e02\u573a\u6709\u6bcf\u4e2a\u5e02\u573a\u7684\u9700\u8981\u3002\u4e00\u65e6\u4e86\u89e3\u5e02\u573a\u9700\u6c42\uff0c\u4ee5\u6d88\u8d39\u8005\u559c\u597d\u4e3a\u5f52\u4f9d\uff0c\u4f60\u5c31\u4f1a\u53d1\u73b0\u6839\u672c\u4e0d\u4f1a\u6709\u6240\u8c13\u7684\u6b27\u6d32\u54c1\u724c\u6216\u4e9a\u6d32\u54c1\u724c\u7684\u533a\u5206\uff0c\u4e5f\u4e0d\u4f1a\u76f2\u76ee\u5730\u53bb\u8bbe\u8ba1\u548c\u521b\u65b0\u3002<\/p>\n 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\n\t\u4e5f\u8bb8\u5f88\u591a\u4f01\u4e1a\u5bb6\u90fd\u6709\u4e00\u4e2a\u8bef\u533a\uff0c\u90a3\u5c31\u662f\u4ee5\u4e3a\u597d\u7684\u8bbe\u8ba1\u7b49\u4e8e\u662f\u7528\u4e00\u4e2a\u7cbe\u7f8e\u7684\u76d2\u5b50\u628a\u4ea7\u54c1\u5305\u88c5\u8d77\u6765\u3002\u4f46\u662f\uff0c\u4e00\u4e2a\u597d\u7684\u8bbe\u8ba1\uff0c\u5e94\u8be5\u662f\u4e00\u4e2a\u5177\u6709\u6807\u5fd7\u6027\u7684\u4ea7\u54c1\u3002\u6807\u5fd7\u6027\u7684\u4ea7\u54c1\u4e0d\u4ec5\u88ab\u666e\u7f57\u5927\u4f17\u8ba4\u53ef\uff0c\u800c\u4e14\u8fd8\u53ef\u4ee5\u4e3a\u5927\u5bb6\u89e3\u51b3\u751f\u6d3b\u4e0a\u5927\u5927\u5c0f\u5c0f\u7684\u95ee\u9898\uff0c\u56e0\u4e3a\u8bbe\u8ba1\u548c\u4ea7\u54c1\u529f\u80fd\u5df2\u7ecf\u6574\u5408\u5728\u4e00\u8d77\u4e86\u3002\u4e0d\u8bba\u662f\u4ea7\u54c1\u7684\u4e3b\u8981\u529f\u80fd\u548c\u8f85\u52a9\u529f\u80fd\uff0c\u90fd\u6709\u4e00\u4e2a\u7279\u5b9a\u53ca\u660e\u786e\u7684\u7528\u9014\u3002\u4e00\u4e2a\u597d\u7684\u8bbe\u8ba1\uff0c\u5e76\u4e0d\u4f1a\u8ba9\u6d88\u8d39\u8005\u89c9\u5f97\u90a3\u662f\u523b\u610f\u7684\u8bbe\u8ba1\uff0c\u751a\u81f3\u662f\u4e0e\u4ea7\u54c1\u878d\u4e3a\u4e00\u4f53\u7684\u3002<\/p>\n \n\t\u597d\u7684\u8bbe\u8ba1\u5305\u542b\u51e0\u4e2a\u4e3b\u8981\u5143\u7d20:\u89c2\u5bdf(Observe)\u3001\u4e86\u89e3(Knowing)\u548c\u660e\u767d(Understanding)\u3002<\/p>\n 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