{"id":6441,"date":"2014-01-13T14:43:09","date_gmt":"2014-01-13T14:43:09","guid":{"rendered":"http:\/\/www.fortunetimes.sg\/cn\/?p=6441"},"modified":"2014-01-13T14:43:09","modified_gmt":"2014-01-13T14:43:09","slug":"4C564D48EFBC8CE5A5A2E4BE88E59381E59381E7898CE4B98BE586A0","status":"publish","type":"post","link":"https:\/\/az.c.adneti.net\/cn\/?p=6441","title":{"rendered":"LVMH\uff0c\u5962\u4f88\u54c1\u54c1\u724c\u4e4b\u51a0"},"content":{"rendered":"

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\n\t\u534e\u901a\u660e\u7565(Millward Brown)\u53d1\u5e03\u7684\u6700\u65b0\u5e74\u5ea6\u5168\u7403\u6700\u5177\u4ef7\u503c\u54c1\u724c\u62a5\u544a\u663e\u793a\uff0cLV\u4ee5259\u4ebf\u7f8e\u5143\u7684\u54c1\u724c\u4ef7\u503c\u8fde\u7eed\u7b2c\u4e03\u5e74\u8363\u767b\u5962\u4f88\u54c1\u699c\u9996\uff0c\u7231\u9a6c\u4ed5(Hermes)\u548c\u52b3\u529b\u58eb(Rolex)\u5206\u522b\u4f4d\u5c45\u7b2c\u4e8c\u548c\u7b2c\u4e09\u4f4d\u3002<\/p>\n

\n\t\u5962\u4f88\u54c1\u4f3c\u4e4e\u5df2\u6210\u4e3a\u76db\u4e16\u6587\u660e\u7684\u4e00\u79cd“\u7b26\u53f7\u8c61\u5f81”\u3002\u5962\u4f88\u54c1\u6d88\u8d39\u662f\u4e00\u79cd\u8c61\u5f81\u6027\u6d88\u8d39\uff0c\u5bf9\u591a\u6570\u8d2d\u4e70\u8005\u800c\u8a00\uff0c“\u5962\u4f88\u54c1”\u8fd9\u4e00\u7b26\u53f7\u7684\u8c61\u5f81\u610f\u4e49\u8fdc\u8fdc\u5927\u4e8e\u5546\u54c1\u7684\u5b9e\u7528\u4ef7\u503c\u3002\u8d2d\u4e70\u5962\u4f88\u54c1\u662f\u4e3a\u4e86\u663e\u793a\u9ad8\u4e8e\u793e\u4f1a\u5e73\u5747\u6c34\u5e73\u7684\u8d2d\u4e70\u529b\uff0c\u5e76\u4e14\u4ee5\u62e5\u6709\u7684\u5962\u4f88\u54c1\u6765\u786e\u7acb\u81ea\u5df1\u7684\u793e\u4f1a\u5f62\u8c61\u548c\u5730\u4f4d\u3002<\/p>\n

\n\t\u7531\u6cd5\u56fd\u5bcc\u5546\u4f2f\u7eb3\u5fb7-\u963f\u8bfa\u7279\uff08Bernard Arnault\uff09\u6267\u638c\u7684\u8def\u5a01\u9169\u8f69\uff08LVMH\uff09\u96c6\u56e2\uff0c\u867d\u71362009\u5e74\u9500\u552e\u989d\u4f4e\u8ff7\uff0c\u5168\u5e74\u5229\u6da6\u4e0b\u964d8%\uff0c\u4f46\u5728\u4e00\u4e9b\u8bbe\u8ba1\u5e08\u54c1\u724c\u7eb7\u7eb7\u964d\u4ef7\u6253\u6298\u4e4b\u9645\uff0c\u9ad8\u7ea7\u767e\u8d27\u516c\u53f8\u7684LV\u4e13\u95e8\u5e97\u5185\uff0c\u9ad8\u6602\u7684\u4ef7\u683c\u4f9d\u7136\u4e0d\u53d8\u30022010\u5e74\uff0cLVMH\u96c6\u56e2\u7684\u603b\u6536\u5165\u4e3a85\u4ebf\u7f8e\u5143\uff0c\u662f\u8be5\u884c\u4e1a\u6392\u540d\u7b2c\u4e8c\u7684\u745e\u58eb\u5386\u5cf0\u96c6\u56e2\uff08Richemont Group\uff09\u76843\u500d\u30022011\u5e74\u6709\u6570\u636e\u663e\u793a\uff0c\u5168\u7403\u5962\u4f88\u54c1\u5e02\u573a\u4ee5\u4e24\u4f4d\u6570\u589e\u957f\uff0cLVMH\u96c6\u56e2\u4e0a\u534a\u5e74\u5168\u7403\u9500\u552e\u989d\u9ad8\u8fbe76\u4ebf\u7f8e\u5143\uff0c\u6240\u6709\u54c1\u724c\u8868\u73b0\u826f\u597d\uff0c\u6bd4\u53bb\u5e74\u540c\u671f\u589e\u957f12%\u3002<\/p>\n

\n\t\u53d1\u5c55\u54c1\u724c\u4f18\u52bf\uff0c\u521b\u65b0\u548c\u65f6\u5c1a<\/strong><\/p>\n

\n\tLVMH\u96c6\u56e2\u672c\u7740\u628a\u897f\u65b9\u751f\u6d3b\u827a\u672f\u7684\u7cbe\u9ad3\u4f20\u904d\u4e16\u754c\u4e3a\u4f7f\u547d\uff0c\u4ece\u5de5\u827a\uff0c\u5236\u9020\uff0c\u96f6\u552e\u5230\u5206\u9500\u7b49\u7684\u6bcf\u4e00\u73af\u8282\u90fd\u4e00\u4e1d\u4e0d\u82df\uff0c\u4e25\u683c\u63a7\u5236\uff0c\u529b\u6c42\u5c3d\u5584\u5c3d\u7f8e\u3002\u6bcf\u4e00\u4e2a\u54c1\u724c\u548c\u4ea7\u54c1\u90fd\u878d\u5408\u4e86\u4f20\u7edf\u5de5\u827a\u7684\u9ad8\u8d35\u5178\u96c5\u548c\u73b0\u4ee3\u7684\u65f6\u5c1a\u548c\u521b\u610f\u3002<\/p>\n

\n\tRaviThakran\u8868\u793a\uff0c\u8d28\u91cf\u5de5\u827a\uff0c\u4f20\u7edf\u548c\u5386\u53f2\u662f\u5962\u4f88\u54c1\u724c\u6210\u529f\u7684\u5173\u952e\u56e0\u7d20\u3002\u96c6\u56e2\u4e00\u76f4\u5c06\u54c1\u724c\u6218\u7565\u4f5c\u4e3a\u521b\u9020\u957f\u671f\u5229\u6da6\u4ef7\u503c\u7684\u5173\u952e\u9014\u5f84\uff0c\u6ce8\u91cd\u63d0\u9ad8\u4ea7\u54c1\u4ef7\u503c\u5b9a\u4f4d\u548c\u54c1\u724c\u7684\u4ef7\u503c\u5efa\u7acb\uff0c\u628a\u63e1\u5e02\u573a\u65f6\u5c1a\u8d8b\u52bf\uff0c\u5411\u6d88\u8d39\u8005\u4f20\u8fbe\u54c1\u724c\u4ef7\u503c\u3002\u96c6\u56e2\u79c9\u6301\u7684\u539f\u5219\u662f\uff0c\u4ea7\u54c1\u8d28\u91cf\u5fc5\u987b\u662f\u4e00\u6d41\u7684\uff0c\u54c1\u724c\u5f62\u8c61\u9ad8\u8d35\u5065\u5eb7\u65f6\u5c1a\uff0c\u4ea7\u54c1\u6709\u8d85\u5f3a\u7684\u76c8\u5229\u80fd\u529b\uff0c\u51e0\u65b9\u9762\u7f3a\u4e00\u4e0d\u53ef\u3002<\/p>\n

\n\t\u9876\u7ea7\u65f6\u88c5\u7bb1\u5305\u54c1\u724c\u8fea\u5965\uff08Dior\uff09\u5bf9\u6d88\u8d39\u8005\u4f20\u9012\u7684\u4fe1\u606f\u662f\uff0c\u54c1\u724c\u6240\u4ee3\u8868\u7684\u751f\u6d3b\u65b9\u5f0f\uff0c\u662f\u4e00\u79cd\u9ad8\u8d28\u91cf\uff0c\u9ad8\u54c1\u4f4d\uff0c\u7cbe\u81f4\u65f6\u5c1a\u7684\u751f\u6d3b\u65b9\u5f0f\u3002\u5411\u6d88\u8d39\u8005\u4f20\u8fbe\u8be5\u5962\u4f88\u54c1\u724c\u6240\u5021\u5bfc\u7684\u6587\u5316\u7406\u5ff5\uff0c\u6240\u8574\u542b\u7684\u6c14\u8d28\u548c\u6240\u4f53\u73b0\u7684\u4e2a\u6027\u548c\u54c1\u4f4d\uff0c\u4ece\u800c\u4f7f\u6d88\u8d39\u8005\u5bf9\u4e8e\u5962\u4f88\u54c1\u7684\u7406\u89e3\u4e0d\u4ec5\u4ec5\u662f“\u4ef7\u683c\u4e0d\u83f2\u7684\u6602\u8d35\u7269\u54c1”\uff0c\u800c\u5728\u8d2d\u4e70\u5962\u4f88\u54c1\u4e00\u63b7\u5343\u91d1\u7684\u8fc7\u7a0b\u4e2d\u4f53\u9a8c\u5230\u7cbe\u795e\u4e0a\u7684\u4eab\u53d7\u548c\u6ee1\u8db3\uff0c\u4ee5\u53ca\u5fc3\u7406\u4e0a\u7684\u6109\u60a6\u548c\u5feb\u611f\u3002<\/p>\n

\n\t\u4e1d\u8299\u5170\uff08Sephora\uff09\u4e00\u76f4\u575a\u6301\u7ed9\u4e88\u6d88\u8d39\u8005\u5b8c\u6574\u7684\u65f6\u5c1a\u751f\u6d3b\u4f53\u9a8c\uff0c\u5b83\u610f\u5473\u7740\u81ea\u7531\u5353\u8d8a\u548c\u70ed\u60c5\u3002\u5728\u5f00\u653e\u548c\u73b0\u4ee3\u7684\u4e1d\u8299\u5170\u4e13\u5356\u5e97\u91cc\uff0c\u987e\u5ba2\u53ef\u4ee5\u81ea\u7531\u5c1d\u8bd5\u62a4\u80a4\u7f8e\u5bb9\u9999\u6c34\u7b49\u5404\u79cd\u4ea7\u54c1\uff0c\u4ece\u800c\u611f\u5230\u56e0\u5207\u8eab\u4f53\u9a8c\u800c\u5e26\u6765\u7684\u559c\u60a6\u4e4b\u60c5\u3002\u4e1d\u8299\u5170\u7684\u7f8e\u5bb9\u987e\u95ee\u662f\u4e1d\u8299\u5170\u6574\u4f53\u4f53\u9a8c\u7684\u4e00\u90e8\u5206\uff0c\u5979\u4eec\u662f\u53d7\u8fc7\u4e13\u4e1a\u57f9\u8bad\uff0c\u62e5\u6709\u6e0a\u535a\u77e5\u8bc6\u7684\u4e13\u4e1a\u7f8e\u5bb9\u987e\u95ee\u56e2\u961f\uff0c\u5e2e\u52a9\u5f15\u5bfc\u6d88\u8d39\u8005\u9009\u62e9\u6700\u9002\u5408\u81ea\u5df1\u7684\uff0c\u80fd\u8ba9\u81ea\u5df1\u8fbe\u5230\u6700\u5b8c\u7f8e\u72b6\u6001\u7684\u4ea7\u54c1\u3002<\/p>\n

\n\t\u9cb8\u541e\u5e76\u8d2d\uff0c\u81ea\u4e3b\u7ba1\u7406<\/strong><\/p>\n

\n\tLVMH\u96c6\u56e2\u6a2a\u8de8\u65f6\u88c5\uff0c\u73e0\u5b9d\u949f\u8868\uff0c\u9999\u6c34\uff0c\u5316\u5986\u54c1\uff0c\u96f6\u552e\u7b49\u591a\u4e2a\u9886\u57df\u3002\u96c6\u56e2\u4e3b\u5e2d\u517c\u9996\u5e2d\u6267\u884c\u5b98\u4f2f\u7eb3\u5fb7\u6267\u638c\u96c6\u56e2\u4ee5\u540e\uff0c\u4e3aLVMH\u738b\u56fd\u6536\u8d2d\u4e86\u5927\u91cf\u4e16\u754c\u77e5\u540d\u54c1\u724c\uff0c\u5982KENZO, FENDI, TAG HEUER\u7b49, \u548cDFS\u514d\u7a0e\u5e97\u7b49\u9500\u552e\u6e20\u9053\u30022011\u5e74\u4ee5\u8d85\u8fc740\u4ebf\u6b27\u5143\u6536\u8d2d\u610f\u5927\u5229\u73e0\u5b9d\u54c1\u724c\u5b9d\u683c\u4e3d\uff08BVLGARI\uff09\uff0c\u65e0\u7591\u5728\u65f6\u5c1a\u754c\u6295\u4e0b\u4e00\u679a\u91cd\u5934\u70ae\u5f39\u3002\u9762\u5bf9\u540c\u6837\u91c7\u53d6\u5e76\u8d2d\u53d1\u5c55\u6a21\u5f0f\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u5982\u745e\u58eb\u5386\u5cf0\u96c6\u56e2\uff0cLVMH\u7684\u505a\u6cd5\u662f\u5728\u5404\u4e2a\u9886\u57df\u591a\u54c1\u724c\u548c\u591a\u6e20\u9053\u7ba1\u7406\uff0c\u6709\u529b\u963b\u6b62\u4e86\u7ade\u4e89\u5bf9\u624b\u7684\u8fdb\u653b\u3002
\n\t 
\n\t\u4f46\u5e76\u8d2d\u4e0d\u7b49\u4e8e\u96c6\u6743\uff0c\u5206\u5e03\u4e8e\u5168\u7403\u7684\u5404\u5b50\u516c\u53f8\u57fa\u672c\u4fdd\u6301\u81ea\u6cbb\u72b6\u6001\uff0c\u4eab\u6709\u5145\u5206\u7684\u81ea\u7531\u7a7a\u95f4\uff0c\u4f2f\u7eb3\u5fb7\u8868\u793a\uff0c\u8fd9\u6837\u624d\u80fd\u6fc0\u53d1\u5404\u54c1\u724c\u7684\u6d3b\u529b\u548c\u7075\u6027\uff0c\u521b\u9020\u6700\u5927\u4ef7\u503c\u3002\u96c6\u56e2\u5916\u8868\u770b\u4f3c\u7ed3\u6784\u677e\u6563\uff0c\u4f46\u5185\u90e8\u7ba1\u7406\u5207\u5b9e\u6709\u6548\u3002\u5728\u7ba1\u675f\u548c\u81ea\u7531\u8fd9\u4e24\u79cd\u77db\u76fe\u529b\u91cf\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\uff0c\u662f\u4f01\u4e1a\u6210\u529f\u7684\u5173\u952e\u3002\u6b64\u5916\uff0cLVMH\u8fd8\u9f13\u52b1\u54c1\u724c\u7684\u5bb6\u65cf\u5f0f\u7ecf\u8425\uff0c\u8ba9\u5458\u5de5\u6709\u4e00\u79cd\u5f52\u5c5e\u611f\uff0c\u628a\u81ea\u5df1\u7684\u5207\u8eab\u5229\u76ca\u548c\u516c\u53f8\u7684\u4e00\u5207\u7d27\u5bc6\u76f8\u8054\uff0c\u771f\u6b63\u5b9e\u73b0\u7ba1\u7406\u7684\u4eba\u6027\u5316\u3002<\/p>\n

\n\tLVMH\u662f\u9996\u4e2a\u8fdb\u5165\u4e2d\u56fd\u7684\u5962\u4f88\u54c1\u724c\u3002\u4f2f\u7eb3\u5fb7-\u963f\u8bfa\u7279\u5c06\u4e1a\u7ee9\u5f52\u529f\u4e8e\u96c6\u56e2“\u5f00\u62d3\u8005\u548c\u5728\u9ad8\u589e\u957f\u5730\u533a\u63d0\u524d\u57f9\u690d\u54c1\u724c”\u7684\u5b9a\u4f4d\u3002\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u4e2d\u56fd\u5df2\u6210\u4e3aLVMH\u96c6\u56e2\u8425\u9500\u6536\u5165\u7684\u4e3b\u8981\u6765\u6e90\u56fd\uff0c\u9500\u552e\u989d\u5360\u96c6\u56e2\u603b\u8425\u4e1a\u989d\u768417%\u3002\u4e1d\u8299\u5170\u57282005\u5e744\u6708\u5728\u4e0a\u6d77\u5f00\u8bbe\u9996\u5bb6\u4e2d\u56fd\u4e13\u5356\u5e97\uff0c\u52302009\u5e74\u5f00\u8bbe\u4e8630\u5bb6\uff0c\u622a\u81f3\u76ee\u524d\u670970\u5bb6\u3002<\/p>\n

\n\t\u96c6\u56e2\u9488\u5bf9\u4e2d\u56fd\u5185\u5730\u5e02\u573a\u5236\u5b9a\u4e86\u7075\u6d3b\u7684\u9500\u552e\u7b56\u7565\uff0c\u4f8b\u5982\u5b9d\u683c\u4e3d\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a\u540e\uff0c\u5185\u5730\u6d88\u8d39\u8005\u4e0d\u4f46\u80fd\u4e0e\u4e16\u754c\u540c\u6b65\u89c1\u8bc6\u5230\u6700\u65b0\u4ea7\u54c1\uff0c\u5728\u4ef7\u4f4d\u4e0a\uff0c\u4e3a\u4e86\u907f\u514d\u5185\u5730\u6d88\u8d39\u8005\u7531\u4e8e\u5173\u7a0e\u539f\u56e0\u800c\u4ed8\u8f83\u9ad8\u4ef7\u94b1\uff0c\u5b9d\u683c\u4e3d\u7279\u5730\u5b9a\u51fa\u4e2d\u56fd\u5185\u5730\u7684\u4ef7\u683c\u8def\u7ebf\uff0c\u5e0c\u671b\u901a\u8fc7\u8ba9\u5229\u6765\u5438\u5f15\u8be5\u54c1\u724c\u7684\u62e5\u6234\u8005\u3002<\/p>\n

\n\t\u7ef4\u6301\u9ad8\u7aef\u54c1\u724c\u5f62\u8c61<\/strong><\/p>\n

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