\u51ef\u62c9\u97e6\uff1a\u884c\u4e3a\u5fc3\u7406\u5b66\u4e13\u5bb6\u6070\u5c14\u8fea\u5c3c\u7684\u201c\u9884\u8bf4\u670d\u201d\u7406\u8bba\u8ba4\u4e3a\uff0c\u4eba\u4eec\u4f20\u8fbe\u8baf\u606f\u4e4b\u524d\u53d1\u751f\u7684\u4e8b\u60c5\u5bf9\u8bf4\u670d\u7684\u6548\u679c\u5927\u6709\u5f71\u54cd\u3002<\/p>\n
\u5728\u4eca\u5e74\u6625\u5929\u7684\u67d0\u4e2a\u65f6\u5019\uff0c\u4f2f\u5c3c\u2022\u6851\u5fb7\u65af(Bernie Sanders)\u5f7b\u5e95\u5931\u53bb\u4e86\u8d62\u5f97\u6c11\u4e3b\u515a\u603b\u7edf\u5019\u9009\u4eba\u63d0\u540d\u7684\u673a\u4f1a\u65f6\uff0c\u5e0c\u62c9\u91cc\u2022\u514b\u6797\u987f(Hillary Clinton)\u7684\u7ade\u9009\u7a81\u7136\u5f00\u59cb\u751f\u6c14\u52c3\u52c3\u8d77\u6765\u3002\u6f2b\u753b\u300a\u5446\u4f2f\u7279\u300b(Dilbert)\u7684\u4f5c\u8005\u3001\u53e6\u7c7b\u4e13\u5bb6\u65af\u79d1\u7279\u2022\u4e9a\u5f53\u65af(Scott Adams)\u8bf4\uff0c\u8fd9\u79cd\u6539\u5584\u5f88\u5927\u7a0b\u5ea6\u4e0a\u8981\u5f52\u529f\u4e8e\u4e00\u4e2a\u7b80\u5355\u7684\u8bcd\uff1adark\uff08\u90aa\u6076\u3001\u9634\u6697\u7684\u610f\u601d\uff09\u3002\u5e0c\u62c9\u91cc\u7684\u56e2\u961f\u6709\u610f\u7528\u8fd9\u4e2a\u8bcd\u6765\u63cf\u8ff0\u5510\u7eb3\u5fb7\u7279\u2022\u6717\u666e(Donald Trump)\u7684\u5404\u79cd\u6f14\u8bf4\u2014\u2014\u4ece\u800c\u6fc0\u53d1\u9009\u6c11\u840c\u751f\u786e\u8ba4\u504f\u8bef(confirmation bias)\u3002\u4e0b\u6b21\u5f53\u4ed6\u4eec\u770b\u5230\u7279\u6717\u666e\u4eb2\u543b\u4e00\u4e2a\u5a74\u513f\uff0c\u6216\u8005\u505a\u4efb\u4f55\u4e8b\u60c5\u7684\u65f6\u5019\uff0c\u4ed6\u4eec\u4f1a\u60f3\uff1a\u591a\u4e48dark\u554a\u3002<\/p>\n
\u6784\u601d\u8fd9\u4e00\u7b56\u7565\u7684\u4eba\u2014\u2014\u81f3\u5c11\u636e\u4e9a\u5f53\u65af\u7684\u63cf\u8ff0\u2014\u2014\u662f\u4e9a\u5229\u6851\u90a3\u5dde\u7acb\u5927\u5b66(Arizona State University)\u6559\u6388\u7f57\u4f2f\u7279\u2022\u6070\u5c14\u8fea\u5c3c(Robert Cialdini)\u3002\u4ed6\u8457\u6709\u8fc4\u4eca\u6700\u7545\u9500\u7684\u884c\u4e3a\u5fc3\u7406\u5b66\u8457\u4f5c\u4e4b\u4e00\u300a\u5f71\u54cd\u529b\u300b(Influence)\u3002\u4ed6\u7684\u65b0\u4f5c\u300a\u9884\u8bf4\u670d\u300b(Pre-Suasion)\u5728\u8fd1\u671f\u51fa\u7248\uff0c\u4ed6\u5728\u4e66\u4e2d\u4e3b\u5f20\uff0c\u4eba\u4eec\u82b1\u4e86\u592a\u591a\u65f6\u95f4\u4e3a\u4ed6\u4eec\u6240\u8981\u4f20\u8fbe\u7684\u4fe1\u606f\u672c\u8eab\u82e6\u607c\uff0c\u5374\u5bf9\u4fe1\u606f\u4f20\u8fbe\u4e4b\u524d\u7d27\u90bb\u7740\u53d1\u751f\u7684\u4e8b\u60c5\u4e0d\u591f\u4e0a\u5fc3\u3002<\/p>\n
\u56e0\u6b64\uff0c\u5728\u6211\u81f4\u7535\u6070\u5c14\u8fea\u5c3c\uff0c\u8be2\u95ee\u4ed6\u662f\u5426\u5728\u5e2e\u52a9\u5e0c\u62c9\u91cc\u65f6\uff0c\u6211\u5ffd\u7136\u60f3\u5230\u4ed6\u5728\u56de\u7b54\u524d\u90a3\u4e00\u523b\u7684\u4e3e\u52a8\u5f02\u5e38\u91cd\u8981\u3002\u4ed6\u505c\u987f\u4e86\u7565\u957f\u7684\u4e00\u6bb5\u65f6\u95f4\uff0c\u5e76\u5438\u4e86\u4e00\u53e3\u6c14\uff0c\u7136\u540e\u975e\u5e38\u7f13\u6162\u5730\u8bf4\uff1a\u201c\u6211\u7684\u539f\u5219\u662f\u4e0d\u8c08\u8bba\u4efb\u4f55\u5c1a\u5728\u8fdb\u884c\u7684\u7ade\u9009\u6d3b\u52a8\u3002\u6d89\u53ca\u592a\u591a\u60c5\u611f\u3002\u201d<\/p>\n
\u90a3\u4e482012\u5e74\u7684\u5965\u5df4\u9a6c(Barack Obama)\u603b\u7edf\u7ade\u9009\u5462\uff1f\u636e\u8bf4\u4ed6\u4e5f\u5e2e\u52a9\u4e86\u90a3\u6b21\u7ade\u9009\u6d3b\u52a8\u3002\u201c\u90a3\u6b21\u7ade\u9009\u8fd0\u7528\u4e86\u5f88\u591a\u5de7\u5999\u7684\u9884\u8bf4\u670d\u7b56\u7565\u2014\u2014\u5965\u5df4\u9a6c\u65e0\u8bba\u4f55\u65f6\u767b\u53f0\uff0c\u4ed6\u7684\u80cc\u540e\u603b\u6709\u4ee3\u8868\u6bcf\u4e00\u79cd\u4eba\u7fa4\u7684\u4e0d\u540c\u9762\u5b54\u2014\u2014\u8fd9\u5176\u4e2d\u7684\u8baf\u606f\u662f\u5f88\u591a\u4eba\u8ba4\u4e3a\u8fd9\u5c31\u50cf\u662f\u4ed6\u4eec\u81ea\u5df1\u3002\u201d<\/p>\n
\u8fd9\u79cd\u523b\u610f\u5b89\u6392\u662f\u4e0d\u662f\u6070\u5c14\u8fea\u5c3c\u7684\u4e3b\u610f\uff1f\u201c\u6211\u4e0d\u60f3\u4eba\u4eec\u628a\u8fd9\u60f3\u6210\u4e00\u79cd\u65af\u6587\u52a0\u5229(Svengali)\u5f0f\u7684\u5e72\u9884\uff0c\u201d\u4ed6\u8bf4\u3002<\/p>\n
\u7136\u800c\uff0c\u9884\u8bf4\u670d\u7684\u6982\u5ff5\u6839\u672c\u5c31\u4e0d\u662f\u5f88\u50cf\u65af\u6587\u52a0\u5229\u7684\u98ce\u683c\u3002\u4e54\u6cbb\u2022\u675c\u83ab\u91cc\u8036(George du Maurier)\u7b14\u4e0b\u7684\u8fd9\u4e2a\u5f3a\u5927\u7684\u64cd\u7eb5\u8005\u80af\u5b9a\u4f1a\u5bf9\u5982\u6b64\u663e\u800c\u6613\u89c1\u7684\u4e8b\u60c5\u4e0d\u5c51\u4e00\u987e\u3002\u5982\u679c\u4f60\u60f3\u8981\u4fc3\u4f7f\u67d0\u4eba\u53bb\u505a\u67d0\u4ef6\u4e8b\u60c5\uff0c\u663e\u7136\u4f60\u9700\u8981\u9996\u5148\u8ba9\u4ed6\u4eec\u8fdb\u5165\u5408\u9002\u7684\u601d\u7ef4\u6846\u67b6\u3002<\/p>\n
\u201c\u8fd9\u662f\u5e38\u8bc6\uff0c\u201d\u6070\u5c14\u8fea\u5c3c\u627f\u8ba4\uff0c\u201c\u8fd9\u8fd9\u5e76\u4e0d\u662f\u5e38\u89c1\u7684\u505a\u6cd5\u3002\u4eba\u4eec\u5e76\u6ca1\u6709\u610f\u8bc6\u5230\uff0c\u4ed6\u4eec\u9996\u5148\u8bf4\u7684\u4e8b\u60c5\u4f1a\u4f7f\u5bf9\u65b9\u5bf9\u4ed6\u4eec\u4e4b\u540e\u8bf4\u7684\u4e8b\u60c5\u7684\u611f\u53d7\u53d1\u751f\u6539\u53d8\u3002\u201d<\/p>\n
\u8fd0\u7528\u8fd9\u79cd\u7b56\u7565\u7684\u5c11\u6570\u4eba\u4e4b\u4e00\u662f\u6c83\u4f26\u2022\u5df4\u83f2\u7279(Warren Buffett)\uff0c\u4ed6\u7684\u5e74\u5ea6\u81f4\u80a1\u4e1c\u4fe1\u53ef\u4ee5\u4f5c\u4e3a\u9884\u8bf4\u670d\u7b56\u7565\u7684\u6848\u4f8b\u3002\u201c\u6211\u5df2\u7ecf\u8fde\u7eed15\u5e74\u6536\u5230\u4ed6\u7684\u4fe1\uff0c\u6211\u6ce8\u610f\u5230\u4ed6\u5b66\u4f1a\u4e86\u505a\u67d0\u4e9b\u4e8b\u60c5\u3002\u201d<\/p>\n
\u4e00\u4e2a\u6280\u5de7\u662f\u5728\u5f00\u59cb\u63d0\u5230\u67d0\u4e9b\u51fa\u4e86\u95ee\u9898\u7684\u4e8b\u60c5\uff0c\u628a\u53d7\u4f17\u62c9\u5230\u81ea\u5df1\u7684\u8fd9\u4e00\u8fb9\u3002\u201c\u4ed6\u544a\u8bc9\u6211\u4eec\u4e00\u4e9b\u610f\u5728\u8ba9\u4eba\u4e27\u6c14\u7684\u4e8b\u60c5\uff0c\u8fd9\u6837\u6211\u4eec\u5c31\u4f1a\u76f8\u4fe1\u4ed6\u63a5\u4e0b\u6765\u8bf4\u7684\u4e8b\u60c5\u3002\u201d<\/p>\n
\u53e6\u4e00\u4e2a\u5de7\u5999\u8fd0\u7528\u9884\u8bf4\u670d\u7b56\u7565\u7684\u4f8b\u5b50\uff0c\u6765\u81ea\u6700\u8fd1\u5df4\u83f2\u7279\u5904\u7406\u654f\u611f\u7684\u7ee7\u627f\u4e8b\u5b9c\u7684\u4e00\u5c01\u4fe1\u3002\u5df4\u83f2\u7279\u5728\u5f15\u51fa\u8fd9\u4e00\u4e8b\u5b9c\u65f6\u8bf4\uff1a\u201c\u6211\u5c06\u8981\u544a\u8bc9\u4f60\u4eec\u7684\u8fd9\u4e9b\u8bdd\uff0c\u5047\u5982\u4eca\u5929\u6211\u7684\u5bb6\u4eba\u95ee\u6211\u4f2f\u514b\u5e0c\u5c14(Berkshire)\u7684\u672a\u6765\u4f1a\u600e\u6837\uff0c\u6211\u4e5f\u4f1a\u8fd9\u6837\u5bf9\u4ed6\u4eec\u8bf4\u3002\u201d\u5df4\u83f2\u7279\u65e0\u7aef\u5730\u628a\u81ea\u5df1\u7684\u5bb6\u4eba\u626f\u8fdb\u6765\uff0c\u4ee5\u786e\u4fdd\u6bcf\u4e00\u4e2a\u8bfb\u8005\u90fd\u4f1a\u5bf9\u4ed6\u63a5\u4e0b\u6765\u8bf4\u7684\u8bdd\u6df1\u4fe1\u4e0d\u7591\u3002<\/p>\n
\u6211\u4eec\u5f88\u5bb9\u6613\u53d7\u5230\u9884\u8bf4\u670d\u624b\u6cd5\u7684\u5f71\u54cd\uff0c\u8fd9\u4f3c\u4e4e\u662f\u6211\u4eec\u4e0e\u751f\u4ff1\u6765\u7684\u7279\u8d28\u3002\u6070\u5c14\u8fea\u5c3c\u6700\u559c\u6b22\u7684\u4e00\u9879\u7814\u7a76\u662f\u5728\u4e00\u7fa418\u4e2a\u6708\u5927\u7684\u5e7c\u513f\u8eab\u4e0a\u8fdb\u884c\u7684\uff0c\u7814\u7a76\u4eba\u5458\u5411\u5176\u4e2d\u4e00\u4e9b\u5e7c\u513f\u5c55\u793a\u5355\u4eba\u7684\u7167\u7247\uff0c\u5e76\u5411\u53e6\u5916\u4e00\u4e9b\u5e7c\u513f\u5c55\u793a\u4e24\u4eba\u4e00\u7ec4\u7684\u56fe\u7247\u3002\u5728\u770b\u8fc7\u8fd9\u4e9b\u56fe\u7247\u540e\uff0c\u7814\u7a76\u4eba\u5458\u8ba9\u8fd9\u4e9b\u5e7c\u513f\u6361\u8d77\u6389\u5728\u5730\u4e0a\u7684\u7269\u54c1\u3002\u88ab\u5c55\u793a\u5355\u4eba\u7167\u7247\u7684\u524d\u4e00\u7ec4\u5e7c\u513f\u613f\u610f\u5408\u4f5c\u7684\u51e0\u7387\u662f\u540e\u4e00\u7ec4\u5e7c\u513f\u7684\u4e09\u5206\u4e4b\u4e00\u3002\u201c\u8bfb\u5230\u8fd9\u4efd\u7814\u7a76\u65f6\u6211\u6fc0\u52a8\u5f97\u4e0d\u80fd\u81ea\u5df2\u2014\u2014\u5e78\u4e8f\u6211\u5f53\u65f6\u662f\u5750\u7740\u7684\uff0c\u201d\u4ed6\u8bf4\uff0c\u201c\u8fd9\u4efd\u7814\u7a76\u8bc1\u660e\u4e86\uff0c\u5982\u679c\u6211\u4eec\u8ba9\u4eba\u4eec\u4e0d\u81ea\u89c9\u5730\u6ce8\u610f\u5230\u4e00\u4e2a\u60f3\u6cd5\uff0c\u4eba\u4eec\u5c31\u4f1a\u66f4\u91cd\u89c6\u8fd9\u4e2a\u60f3\u6cd5\u3002\u201d<\/p>\n
\u8ba9\u67d0\u4eba\u5173\u6ce8\u67d0\u4e2a\u4e8b\u7269\u7684\u6700\u7b80\u5355\u7684\u65b9\u6cd5\u4e4b\u4e00\u662f\u8ba9\u4ed6\u4eec\u770b\u5230\u8fd9\u4e2a\u4e8b\u7269\uff0c\u4e00\u65e6\u4ed6\u4eec\u770b\u5230\u4e86\uff0c\u4ed6\u4eec\u6240\u770b\u5230\u7684\u4e1c\u897f\u5728\u4ed6\u4eec\u5fc3\u4e2d\u7684\u91cd\u8981\u6027\u5c31\u4f1a\u4e0a\u5347\u3002<\/p>\n
\u5728\u4e00\u9879\u5b9e\u9a8c\u4e2d\uff0c\u6709\u4e24\u4e2a\u4eba\u5728\u8fdb\u884c\u4e00\u573a\u4e89\u8bba\uff0c\u53e6\u6709\u4e24\u4e2a\u4eba\u5206\u522b\u770b\u5176\u4e2d\u4e00\u4eba\u3002\u5728\u4efb\u4f55\u60c5\u51b5\u4e0b\uff0c\u65c1\u89c2\u7684\u4e24\u4eba\u90fd\u4f1a\u8ba4\u4e3a\u4ed6\u4eec\u80fd\u770b\u5230\u9762\u5b54\u7684\u90a3\u4e2a\u4e89\u8bba\u8005\u66f4\u91cd\u8981\uff0c\u5e76\u5224\u65ad\u90a3\u4e2a\u4e89\u8bba\u8005\u8d62\u5f97\u4e86\u4e89\u8bba\u3002<\/p>\n
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\u4e00\u9879\u53c8\u4e00\u9879\u7684\u8bd5\u9a8c\u8bc1\u660e\u6211\u4eec\u5bb9\u6613\u53d7\u5230\u6700\u57fa\u672c\u7684\u63d0\u793a\u7684\u5f71\u54cd\u3002\u6fc0\u52b1\u6027\u7684\u56fe\u7247\u548c\u6807\u8bed\u770b\u8d77\u6765\u771f\u7684\uff08\u662f\u7684\uff0c\u8fd9\u4ee4\u4eba\u6cae\u4e27\uff09\u80fd\u591f\u9f13\u52b1\u4eba\u4eec\u5927\u5927\u6539\u5584\u4ed6\u4eec\u7684\u8868\u73b0\u3002\u201c\u5982\u679c\u4f60\u5411\u6b63\u5728\u8fdb\u884c\u4e00\u9879\u5206\u6790\u6027\u4efb\u52a1\u7684\u4eba\u4eec\u5c55\u793a\u7f57\u4e39(Rodin)\u7684\u96d5\u5851\u300a\u601d\u60f3\u8005\u300b\u7684\u56fe\u7247\uff0c\u5f97\u5230\u6b63\u786e\u7b54\u6848\u8005\u7684\u6bd4\u4f8b\u4f1a\u63d0\u9ad841%\uff0c\u201d\u6070\u5c14\u8fea\u5c3c\u8bf4\u3002<\/p>\n
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