徐荣灿先生是砂之船集团创始人及董事局主席，以及砂之船房托管理公司主席。他于1985年在西南师范大学开始从事黑白摄影艺术工作，在他的眼中，美永远是第一位的。1989年，徐先生在重庆以6500元开启了艺术商业的梦想，创立“砂之船”品牌，开办了一家咖啡馆。1992-2005年他从经营潮流时装屋，到代理国际名品服饰，再到自创高端女装品牌SASSEUR，经历过服装行业的甲乙丙丁多个角色，这给砂之船后来进入奥莱行业打下了坚实基础。
2008年，他率领砂之船成功转型，打造出集团首个奥特莱斯项目——砂之船（重庆）西部奥特莱斯。以惊艳的建筑外观获得当年“重庆十大时尚地标” 冠军。在他带领下，砂之船以远超同行的速度高速发展。
2017年，徐先生决定将砂之船的部分奥特莱斯打包上市为新加坡的房地产投资信托（”REIT”)，以便为集团建立资本回收平台。2018年3月28日，全亚洲首个奥特莱斯房地产投资信托——砂之船房地产投资信托（股票代码：CRPU）在新加坡正式开市。自上市以来，砂之船房托已连续六个季度超过其股息派发率预测，并被公认为是今年表现最好的SREIT之一，其年初至今的总回报率超过47％。凭借出色的
业绩，砂之船集团入选重庆民营企业100强，位列17。
徐先生也获得包括意大利总统塞尔焦·马塔雷拉颁发的意大利共和国“团结之星”骑士勋章，“中国商业改革开放40周年功勋人物奖” 等荣誉。
Asia’s Top Entrepreneur Award 2019
Mr. Xu Rongcan started working on black and white photography during his Southwest University (Chongqing, China) days in 1985, with beauty being the most important element in his eyes. In 1989, Mr. Xu embarked on his art and business dream in Chongqing with RMB6,500, founding the “Sasseur” brand through the opening of a cafe. From 1992 to 2005, he then experienced various roles in the clothing industry, having operated international fashion retail stores and represented international designer clothing. Later on, he created his own high-end women’s clothing line under the brand “Sasseur”. The valuable experience he gained over the years helped to lay a solid foundation for Sasseur’s entry into the outlet industry.
In 2008, he led Sasseur to successfully transform and create the group’s first outlet project – Sasseur Chongqing Outlets. With its stunning design and architecture, the Chongqing Outlets mall was named one of the “Top Ten Fashion Landmarks of Chongqing”. Under Mr. Xu’s leadership, Sasseur Outlets’s development outpaced many of its peers.
In 2017, Mr Xu decided to list some of Sasseur’s properties as a Real Estate Investment Trust (“REIT”) in Singapore, in order to create a capital recycling platform for Sasseur group. On March 28, 2018, Sasseur REIT (SGX: CRPU) went public successfully on the Singapore Exchange as the first retail outlet mall real estate investment trust in Asia. Since then, Sasseur REIT has outperformed its DPU projections for six consecutive quarters and was highlighted as one of the top-performing S-REITs with over 47% of total return YTD. Its outstanding performance contributed to the Sasseur Group being ranked 17th out of the top 100 private enterprises in Chongqing in 2019.
For his close work and partnership with Italy and its fashion brands, Mr. Xu was conferred the honour of Knight of the Order of the Star of Italy by Italian President Sergio Mattarella. He also received the Merit Award as part of the 40th Anniversary of China’s Commercial Reform and Opening-up for his contributions to his country.
