魏成辉先生（Mr. Sam Goi Seng Hui）1949年出生于中国福建福清市三山镇鳌头村。六岁时，他随同母亲从福清乡下到新加坡。1977年，他投资第一家食品厂，并将这家企业的生产线带向自动化，为全球首创，这为他日后的成功奠下巩固的基础，并成为世界上最大的春卷皮制造商。他陆续开发多种冷冻食品，打破了食品业的许多禁忌。目前，第一家的冷冻食品种类以各种不同的品牌出现在市场上，这包括旗舰品牌第一家，以及Spring Home、Master Chef、家乐宝（Happy Belly）等。
在稳定食品业务后，他再进而投资到其他领域，包括饮料、医疗、高科技等。他在1979年到中国寻找商机，从1985年起便开始进行投资。当时中国的市场改革才刚刚开展，能够看到中国发展前景的商家其实不多。从2003年开始，他更走进中国的房地产市场。结果取得巨大的投资回报，远远超越他的主业。
2011年，魏成辉首度以12亿美元的资产，列入《福布斯》新加坡40富豪榜，排在第12位。他的商业哲学是，不断增进自己，想方设法做大做强。他说：“生意做小赚多，赚不多！生意做大赚少，赚不少！”
Asia’s Most Influential Cover Personalities Awards 2015：Mr. Sam Goi Seng Hui
Mr. Sam Goi Seng Hui, also known as Singapore’s “Popiah King“. Popiah is a soft, thin paper-like crepe or pancake made from wheat flour.
Aims into a global supplier of Asian fast food, also moved into the fast-food segment of the market with fast-to-cook products such as frozen roti prata, dim sum and laksa.
He eventually established a strong presence in the United States, Australia, Europe and Asia, and built a global network of distributors and agents.
He has spent more than $400m on prime properties in Singapore and Kota Kinabalu in Malaysia through listed firm GSH, which he chairs. GSH-led consortium opened the refurbished 28-story GSH Plaza, an office tower in Singapore’s central business district, formerly known as Equity Plaza.
Goi is a generous contributor to charities, reportedly donating seven-figure sums to various organisations each year, such as Dunman High School, his alma mater; a school in the village in China where he was born; and Ren Ci Hospital. Goi has also helped to raise funds for the Ulu Pandan Community Club.
